W.C. Bradley Co. has a history of innovation and responsiveness to meet ever-evolving consumer demands and market conditions. Bound by this legacy and responsibility to act in the best interests of its team members, shareholders, customers and community, today W.C. Bradley Co. is a diversified family of companies creating innovative, high quality brands, products, properties and services in outdoor cooking, outdoor living and recreation, real estate development and land management. W.C. Bradley Co. offers a wide range of leading consumer brands that share a common purpose to bring people together, deliver amazing experiences and create memorable moments.
Outdoor Cooking - The Outdoor Cooking Group provides “Amazing Solutions Every Day” for customers across an international footprint. With a strong, competitive product portfolio unmatched in the outdoor cooking space, the Outdoor Cooking Group includes respected brands like Charbroil, which manufactures charcoal, gas and electric grills, as well as smokers, fryers and accessories; Oklahoma Joe’s, known for the quality of their high-end line of smokers; Current, an innovative company on the leading edge of electric grill technology; and Pit Boss, the industry-leading provider of high-quality pellet-fueled grills.
Outdoor Living and Recreation - The Outdoor Living Group features TIKI ® Brand and Badlands, both commited to enhancing the outdoor living and recreation experience, from the backyard to the backwoods. TIKI ® Brand is built on a heritage of innovation centered around the warm glow of a flickering flame with products that include their famous torches, an array of fire pits, torch fuels, wood pellets, mosquito repellent fuels and string lights. Badlands is a leader in the design and manufacturing of hunting gear, specializing in apparel, backpacks, camping equipment, accessories and more. With its distinctive brand mark, exclusive camo patterns, and unmatched quality backed by the boldest of guaranties, Badlands is becoming the preferred choice for hunters around the world.
Real Estate Development - W.C. Bradley Co. Real Estate has been a leader in commercial and residential property development, management, sales and leasing for over 50 years – designing, building, and overseeing some of the most appealing places to live, work and play. As their footprint grows, so does the opportunity to improve the quality of life in an increasing number of communities across the Southeast.
Land Management - W.C. Bradley Farms, located near Omaha, Georgia, 45 miles south of W.C. Bradley Co.’s corporate offices, is a 41,000-acre natural green space providing ample land management opportunities in timber and agriculture as well as recreation and hospitality. Tall Georgia pines, serene fishing ponds, white sand and clay bluffs, and majestic lake views provide the perfect backdrop for this core W.C. Bradley enterprise.
