The W.C. Bradley family of companies has a history of transforming and evolving to meet the ever-changing consumer needs and market conditions. Today, the W.C. Bradley Co. consists of the following companies:
It is still privately owned by the family of its founder, W.C. Bradley. The company is dedicated to continuing its reputation for quality and value worldwide. With a long-term focus, a Values-based culture, a commitment to innovation, and willingness to invest in the people-side of the equation, the company will continue to grow and expand organically and through acquisitions, both domestically and internationally.
A fifth-generation family member, Christopher Ball is the great-great-grandson of William Clark Bradley, who founded the company in 1885. He has served as Chairman of the Board of Directors since April 2023 and as interim CEO since October 2025. He brings more than 30 years of business leadership experience across a range of industries, including hospitality, marketing, investments, and manufacturing.
A fundamental shift is underway in outdoor cooking, a tradition long defined by charcoal, propane, and open flame. Current has just been thrust into the national spotlight, earning the No. 6 spot in the Consumer and Household Goods category on Fast Company's prestigious 2026 list of the World's Most Innovative Companies. The recognition validates a vision to redefine the backyard barbecue for a modern, connected, and eco-conscious world.
Charbroil® announced the launch of their new "3-in-1 Grilling Starts Here" campaign, reinforcing the brand's commitment to delivering greater value and versatility for outdoor cooks. It highlights Charbroil's 3-in-1 functionality which combines gas grilling, griddling and charcoal cooking into a single grill across multiple product lineups.
