Top row: Leandi McMurphy, Char‑Broil; Bo Yang, Char‑Broil China; Suzanne Rowe, W.C. Bradley Co. Real Estate; Chris Warren, Char‑Broil; and Kathleen Mason, W.C. Bradley Co. Real Estate. Bottom row: Dana Lebold, Zebco Brands; Michael Weber, Lamplight; Alberta Ray, Char‑Broil; and Jaime Lozada, Lamplight.

The W.C. Bradley Co. proudly salutes and congratulates the 2017 recipients of the W.C. Bradley Co. Spirit Award. These team members were nominated by their peers using the following criteria of our corporate values: Innovation, Caring, Excellence, Accountability, Integrity, and Winning Spirit.

Through the W.C. Bradley Co. Spirit Award program, the company recognizes team members whose character, behavior, and work performance build positive relationships, enhance their work environment, and uphold high standards of integrity and performance. This award helps clarify, through role models, the corporate values that make the W.C. Bradley Co. a special place to work.

  • Our Companies

The W.C. Bradley family of companies has a history of transforming and evolving to meet the ever-changing consumer needs and market conditions. Today, the W.C. Bradley Co. consists of the following companies:

The W.C. Bradley Co. was founded in 1885 in Columbus, Georgia as a “cotton-factoring” business.

It is still privately owned by the family of its founder, W.C. Bradley. The company is dedicated to continuing its reputation for quality and value worldwide. With a long-term focus, a Values-based culture, a commitment to innovation, and willingness to invest in the people-side of the equation, the company will continue to grow and expand organically and through acquisitions, both domestically and internationally.

Learn More

Our History

The W.C. Bradley Co.’s worldwide headquarters are located on the Chattahoochee River in historic Uptown Columbus, Georgia, in a renovated warehouse dating from 1885.

This building was originally used to store cotton and other goods for the company’s businesses. The building has been in continuous use since the company’s founding and is listed on the National Register of Historic Places.

Learn More

  • What's New
W.C. Bradley Real Estate Continues to Transform Uptown Columbus

W.C. Bradley Real Estate Continues to Transform Uptown Columbus

As Mat Swift retires as head of the Real Estate group, Pace Halter continues the transformation of Uptown Columbus.

Learn More

Quantum® Performance Tuned Tackle

Quantum® Performance Tuned Tackle

Learn more about the Quantum® Performance Tuned rods and reels—purpose-built tackle of unrivaled innovation and performance.

Learn More