W.C. Bradley Co. is a privately held, diversified family of companies creating innovative, high-quality brands, products, properties and services in outdoor cooking, outdoor living and recreation, real estate development and land management. We offer a wide range of leading consumer brands that share a common purpose - to bring people together, deliver amazing experiences and create memorable moments.
Our unique culture is founded on the values originally established by William Clark Bradley himself when he started the business back in 1885. Believing a man’s word was his bond, he was committed to the highest standards of integrity and being a good steward of all that was entrusted to him. Today, the upward momentum of our family of companies is fueled by a collective commitment to lifting our shared values of integrity, innovation, caring, excellence, accountability and a winning spirit for all to see, and more importantly, to experience. Our people are empowered to provide the happy places, memorable moments, amazing experiences and good times our customers are looking for.
The W.C. Bradley Co. received the inaugural Corporate Citizenship Award from the Georgia Chamber on Wednesday, August 20, at their Annual Congressional Luncheon in Columbus, GA. This award was created to recognize Georgia-based companies that go above and beyond in their commitment to the greater good, through community investment, employee engagement, ethical leadership, and a long-standing tradition of doing business the right way. As the largest business advocacy organization in the state, the Georgia Chamber represents more than 50,000 employers in all 159 counties. Their mission is to promote free enterprise, economic growth, and corporate citizenship.
Men's Journal tested and reviewed the best grills of 2025 for their Grilling Awards, and Oklahoma Joe's Bronco Drum Smoker & Grill won their top spot as Best Smoker Overall for 2025! Other W.C. Bradley Co. winners include Pit Boss Navigator 3 for Best Vertical Smoker, Pit Boss Phoenix Onyx Edition for Best Budget Pellet Grill, Charbroil Bistro Pro Electric Grill for Best Hybrid Charcoal Grill, Charbroil Bistro Pro Tabletop for Best Small Gas Grill, and Charbroil Versa-Tile for Best Hybrid Outdoor Griddle.
In a recent interview with CookOut News, Tom Penner, Group President of Outdoor Cooking at W.C. Bradley Co., discusses Char-Broil's history of firsts, commitment to versatility and innovation in outdoor cooking. Tom highlights Char-Broil's strategic acquisitions, brand refresh, and the launch of Current Backyard, as key steps towards expanding its market and meeting evolving consumer demands.
