W.C. Bradley Co. is a privately held, diversified family of companies creating innovative, high-quality brands, products, properties and services in outdoor cooking, outdoor living and recreation, real estate development and land management. We offer a wide range of leading consumer brands that share a common purpose - to bring people together, deliver amazing experiences and create memorable moments.
Our unique culture is founded on the values originally established by William Clark Bradley himself when he started the business back in 1885. Believing a man’s word was his bond, he was committed to the highest standards of integrity and being a good steward of all that was entrusted to him. Today, the upward momentum of our family of companies is fueled by a collective commitment to lifting our shared values of integrity, innovation, caring, excellence, accountability and a winning spirit for all to see, and more importantly, to experience. Our people are empowered to provide the happy places, memorable moments, amazing experiences and good times our customers are looking for.
A fifth-generation family member, Christopher Ball is the great-great-grandson of William Clark Bradley, who founded the company in 1885. He has served as Chairman of the Board of Directors since April 2023 and as interim CEO since October 2025. He brings more than 30 years of business leadership experience across a range of industries, including hospitality, marketing, investments, and manufacturing.
A fundamental shift is underway in outdoor cooking, a tradition long defined by charcoal, propane, and open flame. Current has just been thrust into the national spotlight, earning the No. 6 spot in the Consumer and Household Goods category on Fast Company's prestigious 2026 list of the World's Most Innovative Companies. The recognition validates a vision to redefine the backyard barbecue for a modern, connected, and eco-conscious world.
Charbroil® announced the launch of their new "3-in-1 Grilling Starts Here" campaign, reinforcing the brand's commitment to delivering greater value and versatility for outdoor cooks. It highlights Charbroil's 3-in-1 functionality which combines gas grilling, griddling and charcoal cooking into a single grill across multiple product lineups.
