It is still privately owned by the family of its founder, W.C. Bradley. The company is dedicated to continuing its reputation for quality and value worldwide. With a long-term focus, a Values-based culture, a commitment to innovation, and willingness to invest in the people-side of the equation, the company will continue to grow and expand organically and through acquisitions, both domestically and internationally.
In a recent interview with CookOut News, Tom Penner, Group President of Outdoor Cooking at W.C. Bradley Co., discusses Char-Broil's history of firsts, commitment to versatility and innovation in outdoor cooking. Tom highlights Char-Broil's strategic acquisitions, brand refresh, and the launch of Current Backyard, as key steps towards expanding its market and meeting evolving consumer demands.
Badlands launched its newest camo pattern, Approach GT, designed specifically for big woods environments with a darker tone and vertical orientation to mimic tree bark, perfect for treest and whitetail and turkey hunters.
Men's Journal recognizes two W.C. Bradley Co. brands in its Best Grills of 2024 Awards: Char-Broil Commercial Series 4 Burner is recognized as the Best Gas Grill while Oklahoma Joe's Bronco Drum Smoker wins Best Smoker.