W.C. Bradley Co. is a privately held, diversified family of companies creating innovative, high-quality brands, products, properties and services in outdoor cooking, outdoor living and recreation, real estate development and land management. We offer a wide range of leading consumer brands that share a common purpose - to bring people together, deliver amazing experiences and create memorable moments.
Our unique culture is founded on the values originally established by William Clark Bradley himself when he started the business back in 1885. Believing a man’s word was his bond, he was committed to the highest standards of integrity and being a good steward of all that was entrusted to him. Today, the upward momentum of our family of companies is fueled by a collective commitment to lifting our shared values of integrity, innovation, caring, excellence, accountability and a winning spirit for all to see, and more importantly, to experience. Our people are empowered to provide the happy places, memorable moments, amazing experiences and good times our customers are looking for.
In a recent interview with CookOut News, Tom Penner, Group President of Outdoor Cooking at W.C. Bradley Co., discusses Char-Broil's history of firsts, commitment to versatility and innovation in outdoor cooking. Tom highlights Char-Broil's strategic acquisitions, brand refresh, and the launch of Current Backyard, as key steps towards expanding its market and meeting evolving consumer demands.
Badlands launched its newest camo pattern, Approach GT, designed specifically for big woods environments with a darker tone and vertical orientation to mimic tree bark, perfect for treest and whitetail and turkey hunters.
Men's Journal recognizes two W.C. Bradley Co. brands in its Best Grills of 2024 Awards: Char-Broil Commercial Series 4 Burner is recognized as the Best Gas Grill while Oklahoma Joe's Bronco Drum Smoker wins Best Smoker.
