• Our Brands

The W.C. Bradley family of companies has a history of transforming and evolving to meet the ever-changing consumer needs and market conditions. Today, the W.C. Bradley Co. consists of the following companies:

The W.C. Bradley Co. was founded in 1885 in Columbus, Georgia as a “cotton-factoring” business.

It is still privately owned by the family of its founder, W.C. Bradley. The company is dedicated to continuing its reputation for quality and value worldwide. With a long-term focus, a Values-based culture, a commitment to innovation, and willingness to invest in the people-side of the equation, the company will continue to grow and expand organically and through acquisitions, both domestically and internationally.

  • What's New

Outdoor Brands Accelerates Retail Footprint

Outdoor Brands, parent company of Pit Boss®, Charbroil® and Oklahoma Joe's®, announced expanded retail distribution agreements, new channel programs and infrastructure investments as it enters the 2026 grilling season with increased operational scale across North America. The announcements highlight the company's continued growth across both fuel and equipment categories, reinforcing Outdoor Brands' position as one of the most widely distributed outdoor cooking portfolios in the market.

TIKI® Brand Introduces BiteFighter Plug & Repel

Outdoor living continues to play a bigger role in how people gather, entertain and unwind, bringing friends and family together around shared meals and conversations that stretch into the night. TIKI® Brand, a leader in outdoor entertaining and mosquito repellency solutions, has launched TIKI® Brand BiteFighter Plug & Repel, a new mosquito repellency system designed to work with existing outdoor string lights.

W.C. Bradley Co. Receives Award for Community Impact

The W.C. Bradley Co. received the inaugural Corporate Citizenship Award from the Georgia Chamber on Wednesday, August 20, at their Annual Congressional Luncheon in Columbus, GA. This award was created to recognize Georgia-based companies that go above and beyond in their commitment to the greater good, through community investment, employee engagement, ethical leadership, and a long-standing tradition of doing business the right way. As the largest business advocacy organization in the state, the Georgia Chamber represents more than 50,000 employers in all 159 counties. Their mission is to promote free enterprise, economic growth, and corporate citizenship.