The W.C. Bradley family of companies has a history of transforming and evolving to meet the ever-changing consumer needs and market conditions. Today, the W.C. Bradley Co. consists of the following companies:
It is still privately owned by the family of its founder, W.C. Bradley. The company is dedicated to continuing its reputation for quality and value worldwide. With a long-term focus, a Values-based culture, a commitment to innovation, and willingness to invest in the people-side of the equation, the company will continue to grow and expand organically and through acquisitions, both domestically and internationally.
The W.C. Bradley Co. received the inaugural Corporate Citizenship Award from the Georgia Chamber on Wednesday, August 20, at their Annual Congressional Luncheon in Columbus, GA. This award was created to recognize Georgia-based companies that go above and beyond in their commitment to the greater good, through community investment, employee engagement, ethical leadership, and a long-standing tradition of doing business the right way. As the largest business advocacy organization in the state, the Georgia Chamber represents more than 50,000 employers in all 159 counties. Their mission is to promote free enterprise, economic growth, and corporate citizenship.
Men's Journal tested and reviewed the best grills of 2025 for their Grilling Awards, and Oklahoma Joe's Bronco Drum Smoker & Grill won their top spot as Best Smoker Overall for 2025! Other W.C. Bradley Co. winners include Pit Boss Navigator 3 for Best Vertical Smoker, Pit Boss Phoenix Onyx Edition for Best Budget Pellet Grill, Charbroil Bistro Pro Electric Grill for Best Hybrid Charcoal Grill, Charbroil Bistro Pro Tabletop for Best Small Gas Grill, and Charbroil Versa-Tile for Best Hybrid Outdoor Griddle.
In a recent interview with CookOut News, Tom Penner, Group President of Outdoor Cooking at W.C. Bradley Co., discusses Char-Broil's history of firsts, commitment to versatility and innovation in outdoor cooking. Tom highlights Char-Broil's strategic acquisitions, brand refresh, and the launch of Current Backyard, as key steps towards expanding its market and meeting evolving consumer demands.
