Who We Are

The W.C. Bradley Co., founded in 1885, is a privately owned company headquartered in Columbus, Georgia. The company heritage includes operating diverse businesses in the textiles industry, farm implement manufacturing, row crop and livestock production, wholesale supply businesses meeting the needs of industrial and building contractors, retail businesses in outdoor sports equipment and licensed sports apparel, and barbecue grill manufacturing.

The W.C. Bradley Co. is dedicated to its team members, the community, and to its reputation for quality and value. Today, it is comprised of the following companies focused on home and leisure products and services:  Char-Broil, BadlandsLamplight, and W.C. Bradley Co. Real Estate.

The W.C. Bradley Co.’s worldwide headquarters are located on the Chattahoochee River in historic Uptown Columbus in renovated buildings dating from 1885, which were previously used to store cotton and other goods for the company’s businesses. Throughout its history, the company has transitioned through different businesses and industries, keeping itself in sync with market and consumer demands.

In the early 1900s, W.C. Bradley joined Ernest Woodruff and other investors in purchasing the Coca-Cola Company in Atlanta, Georgia. Serving as Chairman of the Board until the late 1930s and remaining on the Board until one year before his death in 1947, Mr. Bradley contributed to the growth of the Coca-Cola® brand as one of the most recognized “brand names” in the world. 

The Bradley-Turner Foundation, using contributions from the company’s success, supports the community and region through many different programs and facilities funded in whole or in part by foundation donations. The foundation is one of the largest charitable foundations in Georgia.

The goal of the W.C. Bradley Co. is to continue its leadership position as a multi-brand supplier of high quality consumer goods and services focused primarily on the home and leisure lifestyle markets. Strategically, the W.C. Bradley Co. is committed to building on its current strengths and competencies and further developing them as a platform for seeking new opportunities.

The W.C. Bradley Co. — strong traditions, with a proud past and a promising future.