Located just off the banks of the Chattahoochee River in Columbus, Georgia, a century old cotton warehouse serves as the corporate headquarters of W.C. Bradley Co. It all started back in 1885 when an enterprising young man named William Clark Bradley was hired to work as a clerk for a cotton merchandising firm. Eventually he bought the business and began a journey of hard work and entrepreneurship that included wholesale grocery sales, fertilizer manufacturing, a steamboat line, warehousing, regional textile mills and banking.
Maintaining a willingness to innovate and a responsiveness to ever-evolving consumer demands have always been hallmarks of W.C. Bradley Co. In 1919, as an early pivotal demonstration of his entrepreneurship and innovative spirit, W.C. Bradley partnered with Earnest Woodruff to organize a group of investors to buy an Atlanta-based company yet to realize its potential – the Coca Cola Company. W.C. Bradley would go on to serve as their chairman of the board until 1936, and from this strong foundation, W.C. Bradley Co.'s investment portfolio continues to be a highly-diverse asset providing extraordinary financial strength and stability.
Today, W.C. Bradley Co. is a family-owned, privately held family of diversified companies and leading consumer brands offering products and services in outdoor cooking, outdoor living and recreation, real estate development and land management. Together these businesses share a common purpose - to bring people together, deliver amazing experiences and create memorable moments.
Outdoor Cooking - The Outdoor Cooking Group provides “Amazing Solutions Every Day” for customers across an international footprint. With a strong, competitive product portfolio unmatched in the outdoor cooking space, the Outdoor Cooking Group includes respected brands like Charbroil, which manufactures charcoal, gas and electric grills, as well as smokers, fryers and accessories; Oklahoma Joe’s, known for the quality of their high-end line of smokers; Current, an innovative company on the leading edge of electric grill technology; and Pit Boss, the industry-leading provider of high-quality pellet-fueled grills.
Outdoor Living and Recreation - The Outdoor Living Group features TIKI ® Brand and Badlands, both commited to enhancing the outdoor living and recreation experience, from the backyard to the backwoods. TIKI ® Brand is built on a heritage of innovation centered around the warm glow of a flickering flame with products that include their famous torches, an array of fire pits, torch fuels, wood pellets, mosquito repellent fuels and string lights. Badlands is a leader in the design and manufacturing of hunting gear, specializing in apparel, backpacks, camping equipment, accessories and more. With its distinctive brand mark, exclusive camo patterns, and unmatched quality backed by the boldest of guaranties, Badlands is becoming the preferred choice for hunters around the world.
Real Estate Development - W.C. Bradley Co. Real Estate has been a leader in commercial and residential property development, management, sales, and leasing for over 50 years – designing, building, and overseeing some of the most appealing places to live, work and play. As their footprint grows, so does the opportunity to improve the quality of life in an increasing number of communities across the Southeast.
Land Management - W.C. Bradley Farms, located near Omaha, Georgia, 45 miles south of W.C. Bradley Co.’s corporate offices, is a 41,000-acre natural green space providing ample land management opportunities in timber and agriculture as well as recreation and hospitality. Tall Georgia pines, serene fishing ponds, white sand and clay bluffs, and majestic lake views provide the perfect backdrop for this core W.C. Bradley enterprise.