Tom Penner Interview – Charbroil is Bringing Versatility to the Consumer

In a recent interview with CookOut News, Tom Penner, Group President of Outdoor Cooking at W.C. Bradley Co., discusses Char-Broil's history of firsts, commitment to versatility and innovation in outdoor cooking. Tom highlights Char-Broil's strategic acquisitions, brand refresh, and the launch of Current Backyard, as key steps towards expanding its market and meeting evolving consumer demands.

Badlands Introduces New Approach GT Camo

Badlands launched its newest camo pattern, Approach GT, designed specifically for big woods environments with a darker tone and vertical orientation to mimic tree bark, perfect for treest and whitetail and turkey hunters.

Men’s Journal Grilling Awards - Best Grills of 2024: Char-Broil and Oklahoma Joe’s Brands Recognized

Men's Journal recognizes two W.C. Bradley Co. brands in its Best Grills of 2024 Awards: Char-Broil Commercial Series 4 Burner is recognized as the Best Gas Grill while Oklahoma Joe's Bronco Drum Smoker wins Best Smoker.

W.C. Bradley Real Estate Opens New Apartments in Downtown Columbus

W.C. Bradley Real Estate opened its new residential complex The Currents at Riverfront Place in Columbus, Ga.

Badlands Wins 10th Consecutive Gold Bowhunting World Reader’s Choice Award

Badlands has been awarded 2024 Readers’ Choice Gold Awards by the readers of Bowhunting World and Predator Xtreme magazines. These awards recognized Badlands at the top of the pack category for the 10th consecutive year in Bowhunting World and the 6th consecutive year in Predator Xtreme.

Char-Broil Brands Earn Gold and Platinum Awards in the 2024 Hermes Creative Awards

Char-broil was awarded Gold for its successful rebranding efforts of CB as well as for its impactful and marketing campaigns for Current Backyard. In addition, Oklahoma Joe’s received the Platinum award for its Geo Awareness Campaign, for excellence and creativity in geo-targeted marketing efforts.

TIKI® Brand Launches Customizable Propane Fire Pit with Modular Attachments

Designed to be a stylish upgrade to the backyard, the Propane Fire Pit is adaptable to consumers' desires with modular attachments to further enhance their fire pit.

Charbroil Revolutionizes Outdoor Cooking with New Commercial Series™ and PRO Series™ Grill & Griddle Combos

Charbroil is proud to unveil its latest innovation, the Commercial Series™ Grill & Griddle Combo, available exclusively at Lowe's. The series features the brand's new, modern look and sets a new standard in grilling versatility, value and performance.

Oklahoma Joe’s Makes Everyone a Pitmaster with New Tahoma™ 900 Auto-Feed Charcoal Smoker

Introducing the Tahoma™ 900 Auto-Feed Charcoal Smoker and Oklahoma Joe's® app, offering a connected and convenient cooking experience like no other with the unbeatable flavor of charcoal and hardwoods.