W.C. Bradley Co. Names Christopher M. Ball CEO

A fifth-generation family member, Christopher Ball is the great-great-grandson of William Clark Bradley, who founded the company in 1885. He has served as Chairman of the Board of Directors since April 2023 and as interim CEO since October 2025. He brings more than 30 years of business leadership experience across a range of industries, including hospitality, marketing, investments, and manufacturing.

Current Sparks a Revolution in Outdoor Cooking with Innovation Award

A fundamental shift is underway in outdoor cooking, a tradition long defined by charcoal, propane, and open flame. Current has just been thrust into the national spotlight, earning the No. 6 spot in the Consumer and Household Goods category on Fast Company's prestigious 2026 list of the World's Most Innovative Companies. The recognition validates a vision to redefine the backyard barbecue for a modern, connected, and eco-conscious world.

Charbroil® Unveils New Campaign to Expand Versatility Across Its Lineup

Charbroil® announced the launch of their new "3-in-1 Grilling Starts Here" campaign, reinforcing the brand's commitment to delivering greater value and versatility for outdoor cooks. It highlights Charbroil's 3-in-1 functionality which combines gas grilling, griddling and charcoal cooking into a single grill across multiple product lineups.

TIKI® Brand Introduces BiteFighter® Plug & Repel

Outdoor living continues to play a bigger role in how people gather, entertain and unwind, bringing friends and family together around shared meals and conversations that stretch into the night. TIKI Brand, a leader in outdoor entertaining and mosquito repellency solutions, has announced the launch of TIKI Brand BiteFighter Plug & Repel, a new mosquito repellency system designed to work with existing outdoor string lights.

Outdoor Brands Accelerates Retail Footprint

Outdoor Brands, parent company of Pit Boss®, Charbroil® and Oklahoma Joe's®, announced expanded retail distribution agreements, new channel programs and infrastructure investments as it enters the 2026 grilling season with increased operational scale across North America. The announcements highlight the company's continued growth across both fuel and equipment categories, reinforcing Outdoor Brands' position as one of the most widely distributed outdoor cooking portfolios in the market.

TIKI® Brand Introduces BiteFighter Plug & Repel

Outdoor living continues to play a bigger role in how people gather, entertain and unwind, bringing friends and family together around shared meals and conversations that stretch into the night. TIKI® Brand, a leader in outdoor entertaining and mosquito repellency solutions, has launched TIKI® Brand BiteFighter Plug & Repel, a new mosquito repellency system designed to work with existing outdoor string lights.

W.C. Bradley Co. Receives Award for Community Impact

The W.C. Bradley Co. received the inaugural Corporate Citizenship Award from the Georgia Chamber on Wednesday, August 20, at their Annual Congressional Luncheon in Columbus, GA. This award was created to recognize Georgia-based companies that go above and beyond in their commitment to the greater good, through community investment, employee engagement, ethical leadership, and a long-standing tradition of doing business the right way. As the largest business advocacy organization in the state, the Georgia Chamber represents more than 50,000 employers in all 159 counties. Their mission is to promote free enterprise, economic growth, and corporate citizenship.

Men’s Journal Names Pit Boss Top Smoker for 2025

Men's Journal tested and reviewed the best grills of 2025 for their Grilling Awards, and Oklahoma Joe's Bronco Drum Smoker & Grill won their top spot as Best Smoker Overall for 2025! Other W.C. Bradley Co. winners include Pit Boss Navigator 3 for Best Vertical Smoker, Pit Boss Phoenix Onyx Edition for Best Budget Pellet Grill, Charbroil Bistro Pro Electric Grill for Best Hybrid Charcoal Grill, Charbroil Bistro Pro Tabletop for Best Small Gas Grill, and Charbroil Versa-Tile for Best Hybrid Outdoor Griddle.

Tom Penner Interview – Charbroil is Bringing Versatility to the Consumer

In a recent interview with CookOut News, Tom Penner, Group President of Outdoor Cooking at W.C. Bradley Co., discusses Char-Broil's history of firsts, commitment to versatility and innovation in outdoor cooking. Tom highlights Char-Broil's strategic acquisitions, brand refresh, and the launch of Current Backyard, as key steps towards expanding its market and meeting evolving consumer demands.