Our Culture

At the center of everything, W.C. Bradley Co.’s unique faith-based culture is founded on the values originally established by William Clark Bradley himself. Believing a man’s word was his bond, he was committed to the highest standards of integrity and being a good steward of all that was entrusted to him.

Today, the upward momentum of our family of companies is fueled by a collective commitment to lifting our shared values of innovation, caring, excellence, accountability, integrity and a winning spirit for all to see, and more importantly, to experience.

Innovation – We foster an entrepreneurial spirit that encourages original ideas and solutions

  • We accept and embrace diversity
  • We embrace innovation and accept failure
  • We believe innovation is critical to drive the creation and execution of new products, properties, services, and business processes
  • We never stop learning

Caring – We are dedicated servant leaders, committed to creating a brighter future

  • We create a culture of respect
  • We approach every situation with an open mind and an open heart
  • We seek first to understand and then to be understood
  • We believe that each encounter is an opportunity to serve
  • We strive to be compassionate

Excellence – We strive to exceed internal and external customer expectations

  • We constantly raise the level of what is considered success
  • We demand more of ourselves than others expect
  • We know the little things always add up in the big things
  • We seek an amazing experience with every interaction

Accountability – We take personal responsibility for the success of our organization

  • We take 100% responsibility for our actions and outcomes
  • We approach our jobs with an owner mentality
  • We choose to rise above our personal contribution and demonstrate ownership for overall results
  • We want to leave behind something better

Integrity – We uphold our company’s legacy of doing the right thing

  • We are ethically unyielding and honest
  • We inspire trust by saying what we mean and matching our behaviors
  • We keep our promises
  • We make the right choices, especially when no one is looking

Winning spirit – We are passionate and relentless in pursuit of our purpose to create something better

  • We believe in ourselves and the power of teamwork
  • We bring a positive attitude and a sense of purpose to our work
  • We will not accept the status quo and boldly challenge the odds
  • We work hard and play fair
  • We learn from our setbacks and move ahead with persistence