Our Culture
At the center of everything, W.C. Bradley Co.’s unique faith-based culture is founded on the values originally established by William Clark Bradley himself. Believing a man’s word was his bond, he was committed to the highest standards of integrity and being a good steward of all that was entrusted to him.
Today, the upward momentum of our family of companies is fueled by a collective commitment to lifting our shared values of innovation, caring, excellence, accountability, integrity and a winning spirit for all to see, and more importantly, to experience.
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Innovation – We foster an entrepreneurial spirit that encourages original ideas and solutions
- We accept and embrace diversity
- We embrace innovation and accept failure
- We believe innovation is critical to drive the creation and execution of new products, properties, services, and business processes
- We never stop learning
Caring – We are dedicated servant leaders, committed to creating a brighter future
- We create a culture of respect
- We approach every situation with an open mind and an open heart
- We seek first to understand and then to be understood
- We believe that each encounter is an opportunity to serve
- We strive to be compassionate
Excellence – We strive to exceed internal and external customer expectations
- We constantly raise the level of what is considered success
- We demand more of ourselves than others expect
- We know the little things always add up in the big things
- We seek an amazing experience with every interaction
Accountability – We take personal responsibility for the success of our organization
- We take 100% responsibility for our actions and outcomes
- We approach our jobs with an owner mentality
- We choose to rise above our personal contribution and demonstrate ownership for overall results
- We want to leave behind something better
Integrity – We uphold our company’s legacy of doing the right thing
- We are ethically unyielding and honest
- We inspire trust by saying what we mean and matching our behaviors
- We keep our promises
- We make the right choices, especially when no one is looking
Winning spirit – We are passionate and relentless in pursuit of our purpose to create something better
- We believe in ourselves and the power of teamwork
- We bring a positive attitude and a sense of purpose to our work
- We will not accept the status quo and boldly challenge the odds
- We work hard and play fair
- We learn from our setbacks and move ahead with persistence