Badlands, located at the base of the Wasatch Mountain Range in Sandy, Utah, is a leader in the design and manufacturing of hunting gear.
Specializing in backpacks, apparel and hunting accessories, Badlands has always focused equally on innovation, unbeatable quality and unmatched customer service. Founded in the early 1990’s, the Badlands lineup grew from offering only backpacks for the first 20 years to now offering a full lineup of hunting apparel, lifestyle apparel, binocular cases, luggage, camping equipment and more. In 2015, Badlands released its first proprietary camouflage pattern, Badlands Approach, further cementing the brands place in the hunting market. Today, all products are offered only in Badlands’ own camouflage patterns or solid colors.
Badlands continues to reach more and more hunters across the globe as it introduces women’s specific apparel in 2021 as well as exploring new potential opportunities. While the product mix changes and grows, the focus for Badlands continues to be ensuring that the gear produced enhances the outdoor experience for everyone who uses it.