It is still privately owned by the family of its founder, W.C. Bradley. The company is dedicated to continuing its reputation for quality and value worldwide. With a long-term focus, a Values-based culture, a commitment to innovation, and willingness to invest in the people-side of the equation, the company will continue to grow and expand organically and through acquisitions, both domestically and internationally.
Men's Journal recognizes two W.C. Bradley Co. brands in its Best Grills of 2024 Awards: Char-Broil Commercial Series 4 Burner is recognized as the Best Gas Grill while Oklahoma Joe's Bronco Drum Smoker wins Best Smoker.
W.C. Bradley Real Estate opened its new residential complex The Currents at Riverfront Place in Columbus, Ga.
Badlands has been awarded 2024 Readers’ Choice Gold Awards by the readers of Bowhunting World and Predator Xtreme magazines. These awards recognized Badlands at the top of the pack category for the 10th consecutive year in Bowhunting World and the 6th consecutive year in Predator Xtreme.