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Revolutionizing Outdoor Cooking: Current Backyard Unveils Innovative Smart Electric Grill & Griddle

The new grill and griddle bridges the gap for consumers looking for an elevated outdoor electric grilling experience that combines smart home connectivity with superior cooking results, regardless of culinary skill level.

President and CEO Jim Hillenbrand Recognized as one of Georgia Trend’s 2024 100 Most Influential Georgians

Georgia Trend annually recognizes key individuals who are making outsized impact across the state.

The Badlands Film Festival Returns to the 2024 ATA Show

The 11th Annual Badlands Film Festival took place in St. Louis, Missouri on January 12, 2024.

W.C. Bradley Real Estate: Minor League Baseball to Return to Columbus’ Golden Park as Part of Planned Urban Renaissance and Ongoing Downtown Revitalization Project

The Atlanta Braves’ Double-A affiliate will call Columbus home beginning in the 2025 season.

Pit Boss® Named the Official Grill of the Fiesta Bowl Organization

The partnership also designates Pit Boss® as the Official Griddle, Smoker, and Pellet of the Vrbo® Fiesta Bowl and Guaranteed Rate Bowl; and the PNC Fiesta Bowl Par 3 Challenge presented by Chapman Automotive.

Current Backyard’s Smart-Enabled Electric Grill Selected as a CES® 2024 Innovation Awards Honoree

Offering the power of gas with the ease of electric, the Current Grill is the first-of-its-kind outdoor electric grill that is a fully Wi-Fi enabled cooking system, complete with a proprietary app to provide users greater control over their grilling experience.

TIKI® Brand Announces Partnership with the Green Bay Packers

The partnership begins this 2023 season and will span the next three years.

W. C. Bradley Co. Acquires Dansons US LLC

W. C. Bradley Co. acquired Dansons US LLC and its subsidiaries on June 7, 2023, adding to its portfolio of outdoor consumer product businesses.

W.C. Bradley appoints James G. Hillenbrand as new president effective Aug. 1

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